In partnership with SAY Carbon Yachts, the SAY 52 Project showcases a fresh approach to design, integrating Global Design Language, Naval Architecture, and Ergonomic Engineering. This project refines proportions, surface dynamics, and intricate details to boost both visual appeal and onboard comfort, all while honoring the vessel’s distinctive essence.
During the ideation of the SAY 52, three core values shaped our design approach: Modern Luxury, Signature Aesthetics and Pure Performance. Each concept explored how refined comfort, a distinctive identity and uncompromising dynamics could come together in one cohesive character.
During the industrialisation of the SAY 52, we worked closely with our customer to refine every detail—from bespoke Color & Trim and interior ergonomics to the sporty lightweight construction. Our goal was to preserve the original design character while balancing modern luxury, technical feasibility and pure performance.
The stern and sporty proportions give the SAY 52 a powerful, dynamic presence, expressing its raw performance even at rest in the harbour.
In contrast to the sporty exterior, the high-quality interior creates an inviting atmosphere of modern luxury.
The distinctive roof combines technology, material and aesthetics, giving the SAY 52 a clear identity and strong recognition value.
